The World in 1990 - What Life Was Like

Act I

The World Stage

World Population

How many people shared the planet

1990 5.3B

people on Earth when you were born

Today 8.2B

2.9 billion more people have arrived since

The world crossed 6 billion around the time you were born. It will likely never reach 12.

1 in 59 people alive today was born in 1990.

World Leaders

Who was in charge

United States President

George H. W. Bush

President

UK Prime Minister

Margaret Thatcher (to Nov), then John Major

Prime Minister

UN Secretary-General

Javier Pérez de Cuéllar

United Nations

World Events

Defining moments of 1990

Feb

Nelson Mandela released from Victor Verster Prison after 27 years, signaling the end of apartheid in South Africa

Aug

Iraq invades Kuwait, triggering the Gulf Crisis and a US-led international coalition response

Oct

German reunification - East and West Germany officially reunify after 45 years of division

Nov

Margaret Thatcher resigns as UK Prime Minister after 11 years, succeeded by John Major

Dec

Lech Walesa elected President of Poland in the country's first popular presidential election

Baby Names

Most popular names in 1990 (US)

Boys

Michael, Christopher, Matthew

Girls

Jessica, Ashley, Brittany

Atmosphere

CO₂ in the air you first breathed

1990 354.39 ppm

CO₂ concentration (Keeling Curve)

Today 422.5 ppm

+68.1 ppm since your birth

CO₂ has climbed 19% since 1990. It's one of the few numbers that only goes up.

Act II

What Things Cost

Average Annual Salary

What workers took home

$29.9k US median household income

Adjusted for inflation, that's worth about $72k in today's dollars.

Today: $80k

Purchasing Power

Are we actually better off today?

1990 in today's $ $72k

What $30k in 1990 is worth right now

Today $80k

10% less purchasing power than today's median

Wages have grown, but housing, healthcare, and education have grown faster. The math isn't in your favor.

The Birth Lottery

Same year. Different world.

🇯🇵 Japan 78.9 yrs

life expectancy at birth in 1990

🇳🇬 Nigeria 45.7 yrs

life expectancy at birth in 1990

A 33.2-year gap, decided entirely by where you happened to be born. Same year, different world.

Everyday Prices

What things cost

$1.16 $3.31 today Gallon of gas
🥛 $2.78 $4.15 today Gallon of milk
🥚 $1.00 $4.99 today Dozen eggs
🍞 $0.70 $3.99 today Loaf of bread
🎬 $4.23 $14 today Movie ticket
🍔 $2.25 $5.29 today Big Mac

Housing

Homes vs. salaries - then and now

1990 3.2×

Median home cost 3.2x the average annual salary

Today 5.3×

Median home now costs 5.3x the average annual salary

Housing has gotten 1.7x harder to afford relative to income. Your parents weren't exaggerating about how cheap houses were.

Act III

What Was Playing

Billboard Year-End #1

Hold On

Wilson Phillips

Oscar Best Picture

Driving Miss Daisy

Directed by Oliver Stone

Grammy Album of the Year

Nick of Time

Bonnie Raitt

TV Premieres

Shows born the same year as you

Twin PeaksThe Simpsons (series)Law & Order

Sports

Champions of the year

World Series

Cincinnati Reds

Baseball

FIFA World Cup

West Germany

Football

F1 Champion

Ayrton Senna

Formula One

Super Bowl

San Francisco 49ers

55-10 vs Denver Broncos

Screen & Page

What everyone was watching and reading

Most-Watched Show

Cheers

Television

Fiction Bestseller

The Plains of Passage

Jean M. Auel

Box Office #1

Home Alone

Film

Act IV

The State of Technology

Technology Milestone

Where technology stood

Tim Berners-Lee proposes the World Wide Web at CERN; the first web server goes live

Notable Tech Releases

What launched that year

-

Tim Berners-Lee publishes proposal for the World Wide Web at CERN

-

Windows 3.0 released by Microsoft, achieving mass-market success with 3 million copies sold in its first year

-

Adobe Photoshop 1.0 released for Macintosh

-

The Hubble Space Telescope launched aboard Space Shuttle Discovery

Social Media Timeline

How old were you when these launched?

The Universe

Worlds discovered beyond our solar system

1990 None

No exoplanets confirmed yet

Today 5,800+

confirmed and counting

When you were born, humanity had no proof that planets existed outside our solar system. Now we know they're everywhere.

Act V

Your Place in Time

🇺🇸 United States

Your country the year you arrived

Population

250M

people in United States

GDP per Capita

$24k

per person per year

Your Birth Cohort

140M

babies born worldwide that year

Your birth year is closer to Nelson Mandela's release from prison than to today.

Notable Births

Born the same year as you

Emma Watson·Jennifer Lawrence·The Weeknd·Kristen Stewart·Rita Ora

Life Expectancy

Have we made progress?

1990 75.4 yrs

United States life expectancy at birth

Today 78.5 yrs

United States life expectancy today

3 years of progress. Steady gains from better medicine, nutrition, and public health.

Computing Power

How much faster the machines have gotten

262,144 times more powerful

Computing power has roughly doubled every two years since you were born. That adds up to 262,144×.

18 doublings since 1990

Milestone Years

Your milestone birthdays

You turn 40 in 2030  ·  You turn 65 in 2055  ·  You turn 100 in 2090

Language

Words that didn't exist when you were born

websitetroll (internet)spam (email)DVDstreamingtextingUSB

Still Alive

Jonathan the tortoise was already 158 years old

a Seychelles giant tortoise living on Saint Helena island. He was already 158 years old the year you were born. He's still alive today at 194.

You arrived in a world of 5.3 billion people. George H. W. Bush was in the White House. Hold On by Wilson Phillips was on the radio. You came of age as the internet rewired everything - and you were young enough to adapt.

In 1990, capturing your voice meant a voicemail or a camcorder.

Today, you can clone your own voice with a few minutes of audio.

Hear what that sounds like

keep exploring

Customize this year